Where are Product Engineering Teams Falling Short in Their Performance Goals?

The more agile and resilient manufacturing companies are will always have themselves striving for incremental improvements.

In The State of Product Development and Hardware Design 2021 report, an independent industry survey commissioned by Onshape, we asked nearly 800 engineers, project managers and executives to identify the product development processes they believe need the most improvement. Their answers are represented in the word cloud below:

The larger the word appears in the cloud, the more frequently it was selected as an area for desired improvement. Note that critical process areas – such as communication, collaboration, access and management – are mentioned as problem areas as often as design tools and technology (CAD, PDM, PLM).

Many of these keywords are related to data management challenges, including the pros and cons of external add-on PDM/PLM systems and the difficulty engineers often have locating and accessing the correct design file at the moment they need it.

Areas of Importance vs. Current Capabilities in the Project Development Process

Further exploring these top priority areas for improvement, we asked survey participants to identify which elements of the product design process are the most critical to their company’s success – and then we asked them to rate their own team’s proficiency in those same areas.

In nearly every identified priority area, companies report they are falling short of where they know they need to be. This pattern of dissatisfaction is consistent across product development processes and design tools/technologies. No one gave themselves and their colleagues a perfect score.

To create the comparison chart below, we asked:

  1. (Green Bar) How important are each of the following to the success of your company’s product development process?

  2. (Black Bar) How would you rate your company’s current abilities in each of these areas.

The Gap Analysis: The priority areas are listed in order of the respondents’ perceived importance in the product development process.

It is striking to note that all of the top 10 most important priority areas concern product design processes (communication, data management, collaboration) as opposed to software functionality.

However, a more compelling story can be told by comparing the lengths of the black and green bars – the gap between a company’s current abilities and the critical area’s level of importance.

We call this deficit the “Capabilities Gap,” which measures the difference between how successful a company wants to be in a specific area versus how successful they actually are at the moment.

For example, 82% of respondents said they considered “minimizing time spent on non-design related activities” to play a very important or somewhat important role in the success of their product development process. But only 40% of those same professionals believe their companies are doing an “excellent” or “good” job at achieving that objective. Employees are becoming increasingly dissatisfied with complicated tools and processes that sap productivity and job satisfaction.

The Capabilities Gap: How Companies Judge Actual Performance vs. Desired Goals

Using this same formula, the five product development areas where teams report they need the most improvement in 2021-2022 are:

Design teams want more time to actually design and want to spend less time managing data. They want earlier communication and transparency beyond the core design team to include the perspectives of other internal stakeholders and outside partners. Earlier collaboration often results in considering more alternative ideas and increasing the likelihood of innovative improvements.

 

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